+1 415 935 1776

Friday, September 11, 2015

Understanding selling web design, is understanding selling ANY service... thanks to @jasonfried @monteiro

I don't personally know Jason Fried, but I have gotten to appreciate his opinions from years of reading them.  I also admire the business and books that he and his team have created, and the philosophies on business and people in tech, that ooze from them.  That's why when I recently read a post of his that recommended the video, below, of Mike Monteiro at An Event Apart Austin, I was intrigued.

After recently having viewed it, I was blown away because the discussion on what is it that a designer does or sells, is really a very universal message.  You're selling you expertise, your point of view and your style -- and that's a perspective that should resonate for all people who sell service.  I know for us, selling enterprise apps to buyers of those services is a very similar undertaking.  Thanks for reminding me...now I'm curious to read Mike's book.

What Clients Don’t Know (and Why It’s Your Fault) by Mike Monteiro – An Event Apart Austin [corrected file] from Jeffrey Zeldman on Vimeo.